Specialty Labels as Problem Solvers
Case 3 of 3:
Create more space on peel-off coupons/food labels
Example of:
Innovations in traditional media to meet the new and changing needs of industry
Challenges:
Increasingly detailed and complex legal regulations regarding disclosure of food ingredients, game/ sweepstake rules, coupon restrictions, etc., meant that manufacturers needed additional space for copy on what had been a single panel coupon.
Media:
Peel-off folded labels
Strategy and Results:
PSG devised a way to print and affix labels with multiple panels that fold back and in; appears as a single label until it is peeled off and other panels unfold. The labels are printed by off-set process, then applied to flexible backing, which in turn adheres to the product.
These cases illustrate just a few of the ways specialty labels can be used to meet the challenges of today’s packaging. In addition to the labels described above, Prairie State Group can also supply beautifully embossed labels for special occasions, as well as foil stamping which lends a deluxe flat mirror finish.
